About me

THE PROCESS

My process is a tried and true method of retrieving as much information from the client in order to truly understand the project and work collaboratively with the client to develop a successful solution.

ANALYZE THE
CLIENT'S NEEDS

Speaking with the client to discuss the project wants, needs, and any potential solutions or obstacles. Analyze the client's brand through an outsider's perspective, while reviewing the brand from the client's own perspective to find commonalities as well as deficiencies.

RESEARCH &
DEVELOPMENT

This is a valuable step to learning more about the client's industry, competitors, target demographics, and specifics about the project. Gathering this data allows a designer to make thoughtful decisions and begin the project development process with an informed mind.

CONCEPTUALIZING &
DESIGN

Here's where all that analysis and research come to fruition. The concepting and design stage is where all the information turns into ideas and rough designs… where we begin to uncover a visual direction and for the project.

FINAL
DESIGN

A final product that is in line with the clients goals is achieved after taking all previous steps with a client. Keeping the client involved in all the previous steps keeps them both accountable and involved in the process, ensuring a positive outcome.