The “Be Creative” campaign tells the stories of how people express their creativity and reveals how Full Sail University is a community that empowers originality and innovation. The visual language and tone of the campaign is authentic and bold. Worked alongside both creative and dev team to build a responsive microsite and launch a successful social media campaign that included practically created word art– using materials like popcorn, string, and vinyl records to create the typography– as well as more traditional digital ads.
Full Sail University
Art Direction | Design